Toyota
Free Yr Radio
206 created Free Yr Radio in 2007 to help promote the Yaris, Matrix, and Corolla vehicles to a younger target demographic. The strategy? To bring free live music to the masses while also benefiting a cause that the audience believed in--supporting independent radio stations around the country.
In its inaugural year, the program took place at Urban Outfitters stores, and now, in its third year, has expanded to music festivals nationwide.
Free Yr Radio
206 created Free Yr Radio in 2007 to help promote the Yaris, Matrix, and Corolla vehicles to a younger target demographic. The strategy? To bring free live music to the masses while also benefiting a cause that the audience believed in--supporting independent radio stations around the country.
In its inaugural year, the program took place at Urban Outfitters stores, and now, in its third year, has expanded to music festivals nationwide.
TOUR PHOTOS
