Pinks
Rebrand and launch

The Northwest's number one wholesale bakery had a unique branding dilemma: everyone loved their products, but nobody remembered their name. We rebranded the 22-year-old company based on a mainstay of their product line "Uncle Seth's Original Pink Cookie," and created a bold brand that stands out for its panache, charisma, quality and passion--all traits that stem authentically from the company's founder.