Levi's 501
Customer Marketing & Promotions
206 works with Levi's customer marketing team to execute novel customer campaigns that drive customers to their retail partners. In 2009, 206 helped create "Share the Wealth," a back to school promotion with JCPenney, gaining exposure for Levi's during one of retail's most cluttered seasons. The in-store campaign featured a unique opportunity for parents and students: a chance to win free college tuition. We executed the campaign from strategy through analytics, developing the theme, print, in-store and online creative, and promotion strategy.
Customer Marketing & Promotions
206 works with Levi's customer marketing team to execute novel customer campaigns that drive customers to their retail partners. In 2009, 206 helped create "Share the Wealth," a back to school promotion with JCPenney, gaining exposure for Levi's during one of retail's most cluttered seasons. The in-store campaign featured a unique opportunity for parents and students: a chance to win free college tuition. We executed the campaign from strategy through analytics, developing the theme, print, in-store and online creative, and promotion strategy.
SHARE THE WEALTH COLLATERAL
